Introduction
Yves Scherer

“EVEN THOUGH I HAVE NEVER BEEN INTERESTED IN GLAMOUR, I HAVE ALWAYS HAD A SPECIFIC INTEREST IN CELEBRITY CULTURE AND THE PERSONALITIES OF HOLLYWOOD…AMERICA HAS HAD SUCH A HOLD ON THE CULTURAL LANDSCAPE…SO I ALWAYS THOUGHT I HAD TO LOOK TO THE UNITED STATES TO UNDERSTAND WHAT IS ACTUALLY “HAPPENING” THAT IS INTERESTING.”

 

– THE COLLECTIVE MAGAZINE, APRIL 2023 

 

Yves Scherer  (b. 1987 in Solothurn, Switerland) lives and works in New York. His work explores the concept of identity in sculptures, lenticular prints, and installations that merge autobiographies, collective memories, and fan fictions, thus blurring the line between reality and virtuality. 

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